#Marlboro cigarettes types how toInability to Advertise: To comply with government rules and regulations, the company cannot directly advertise its products in the market which takes increasing marketing efforts for Marlboro to how to advertise the brand indirectly.The reason could also be the government’s aim to reduce tobacco use. Decreasing Brand Value: Marlboro is facing problems across the globe due to economic issues, causing a huge drop of $14.94 Billion in brand value from 2019 $71.96 Billion to 2021 $57.01 Billion.Incorporation Issues: The integration between Philip Morris International and its international operating company Altria has been undergoing a lot of legal and functional crises in turn affecting both Marlboro and other products sales.There are areas in which Marlboro has to improve: Weaknesses are pointers that may prevent an organization from functioning at its prime level. Reliable Distribution Network: Despite a ban on direct advertising, the product was at the No.1 position in FMCG products in 2019-2020 and the brand has built a reliable distribution network over the years that can cover the major potential market.Similarly, it was also the strong sponsor of other racing sequences like the Superbike world championship and Grand Prix motorcycle racing. Sports Sponsorship: Marlboro is well known for its collaboration with motor racing especially Formula One racing where the clothing of the Ferrari team was completely done by Marlboro.Further, in the U.S, Marlboro cigarettes dominate the market claiming 40%, which accounts for more than 100 million customers. Leadership in the Market: Marlboro is regarded as one of the best selling cigarettes in its respective category while being a prime leader in the export section.Moreover, Marlboro advertises its cigarette as more than just a tobacco product which made Marlboro’s market share rise from more than 1% to the fourth best-selling brand. Marketing and Advertising: Marlboro has always been a consistent advertiser and over the years it has changed its slogans or positioning according to changing trends.The brand targets both men and women and in fact research indicates that the cigarette is marketed as a “ladies’ favourite”.
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